Job Description

MassCEC is seeking a Vice President of Marketing and Communications who will play a key role in conveying to the public the scope of MassCEC’s work and Massachusetts’ leadership in the clean energy, decarbonization, climatetech, and workforce spaces. The Vice President of Marketing and Communications is responsible for developing and implementing a proactive marketing and communications strategy to increase public awareness of clean energy adoption opportunities, Massachusetts’ competitive advantages relative to other states and regions for starting and scaling clean energy and climatetech companies, the role MassCEC plays in accelerating growth in the clean energy and climatetech cluster, and other key marketing messages relative to MassCEC’s mission. The Vice President will report to MassCEC’s Chief of Staff and will manage the Marketing and Communications team.

The Vice President of Marketing and Communications will be a trusted advisor to the Executive Team on all marketing and communications issues. They will be a seasoned professional, relied on for their acumen, instinct, and experience. The Vice President for Marketing and Communications will have a proven track record of successful execution of marketing and communications campaigns and a familiarity with managing communication strategies with multiple stakeholder audiences, particularly government and industry leaders.

Job Duties

• Develop and manage the Marketing and Communications Team and its annual budget;
• In collaboration with the CEO, Chief of Staff, other members of the senior team, and with input from the Marketing and Communications Team and in alignment with the communications plan at the Executive Office of Energy and Environmental Affairs, develop and deploy a full-scope marketing and communications strategy with objective, measurable goals and proactive and responsive strategies designed to increase the presence of MassCEC’s brand and programs, to raise the profile of Massachusetts’ clean energy and climatetech sector, and ultimately to contribute to the achievement of our state’s climate goals;
• Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of the organization’s strategic priorities, programs and initiatives;
• Ensure MassCEC and state government are using the latest and most persuasive messaging around individual climate action as the state seeks to encourage residents to adopt decarbonizing technologies, such as heat pumps, electric vehicles, and solar.
• Support Marketing staff in using cutting edge digital marketing strategies that boost MassCEC’s CEO and persuade key target audiences via social media and multi-channel advertising.
• Ensure alignment with state and national marketing efforts for decarbonization, including Mass Save and programs affiliated with the Inflation Reduction Act.
• Implement strategies to raise awareness about MassCEC’s programs and services to key audiences, including municipalities, climatetech and offshore wind industries, and traditional and industry press.
• Develop a strategy for events that showcase MassCEC and oversee implementation of earned media events, ensuring that all staff members that have a role in event execution are aligned and that events run seamlessly;
• Ensure MassCEC social media integrates latest social media best practices, including short form video content that highlights MassCEC programming and impact;
• Oversee the hiring and management of relevant marketing and communications consultants;
• Set up processes to ensure coordination between program staff, Executive Office of Energy and Environmental affairs and other state agencies, and communications team on all announcements and media inquiries;
• Enhance relationships and maintain contact with media outlets, and state partners and agencies;
• Work closely with the Healey-Driscoll Administration communications team to ensure alignment on communications approach, coordinating responses to media inquiries and public records requests, and earned media events;
• Work with partners and allies in the state’s clean energy cluster (advocacy groups, businesses and other state agencies) to coordinate communications and marketing activities that support the clean energy industry in Massachusetts;
• Recommend and review internal communications to ensure the flow of information sharing on big-picture external and internal issues and updates from the top down;
• Oversee and ensure the review by the Marketing and Communications Team of presentation decks and program newsletters that are authored by program staff;
• Regularly report to the Chief of Staff on progress toward goals;
• Ensure the Chief of Staff and CEO is briefed on high-profile and sensitive media inquiries and issues; and
• Other duties as assigned by the Chief of Staff.

Job Qualifications

Education

• Bachelor’s degree in marketing, journalism, communications or a related field. Advanced degree strongly preferred.

Experience

• At least 10-15 years of increasing responsibility in marketing and communications functions, preferably in clean energy, emerging technology or professional service companies.
• Experience managing and growing a team.
• Experience working in government preferred.

Knowledge, Skills, and Abilities:

• Superior writing and speaking skills, including preparing and delivering public presentations
• Keen attention to detail, ensuring high-quality final work product
• Experience working closely with public partners at the state and federal level preferred.
• Strong understanding of project management, including the ability to identify and resolve issues, manage risk, develop detailed project plans and specifications, and run internal team meetings as well as external meetings.
• Finger on the pulse of latest polling, messaging, marketing strategies for decarbonization and climatetech.
• Expertise in social media and creating impactful social media content
• Experience in developing video content
• Experience developing public awareness campaigns
• Strong knowledge of principles and tools related to web design, video editing, and graphic design is a plus.
• Experience managing vendors, including those for website development, PR and creative
• Sophisticated communication instincts including the ability to evaluate public relations issues holistically, considering all possible outcomes
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proven track record of being a self-starter and learning quickly

About the Massachusetts Clean Energy Center

The Massachusetts Clean Energy Center (MassCEC), as a quasi-public entity, plays a critical role in fostering the success of our state’s clean energy sector. MassCEC’s mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth’s climate goals, advancing Massachusetts’ position as an international climate leader while growing the state’s clean energy economy. MassCEC undertakes targeted programmatic initiatives to accelerate cost reductions in clean energy, help consumers diversify their energy choices and address evolving energy needs, leverage public and private funds to drive investment into this rapidly-growing sector, and scale-up renewable energy deployment across the state.

MassCEC is committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work in order to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry. MassCEC strives to lead and innovate in equitable clean energy and climate solutions.

To Apply

Qualified candidates are encouraged to submit a resume and cover letter through our Online Career Center .

Applicants with diverse backgrounds, experiences, abilities and perspectives are encouraged to apply.

PIecb37e07aa47-30492-34443296

Job Tags

Similar Jobs