The Sr. Manager, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce solutions. This individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner.
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers.
Responsibilities:
We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on targeting CIO’s. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy including:
Content Strategy: Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies.
Digital Marketing: Manage the company's digital presence, including website optimization, social media, and email marketing campaigns.
Event Marketing: Organize and participate in industry events, conferences, and webinars to engage with CIOs.
Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives and expand reach.
Analytics: Track and analyze marketing performance metrics to measure ROI and optimize campaigns.
Developer Advocacy: Invest in developer advocacy to build strong relationships with the developer community, recognizing their significant influence on CIO decision-making.
Developer-Centric Content: Create content that addresses developer pain points and showcases how the product can solve their problems, ultimately influencing CIOs to adopt the solution.
Developer Evangelism: Encourage developers to share their success stories and experiences with the product, leveraging their credibility to influence CIOs.
Partner Programs: Create partner programs that incentivize developers to promote the product to CIOs, recognizing their unique ability to advocate for the solution within enterprise organizations.
Developer Conferences and Events: Actively participate in developer conferences and events, positioning the company as a thought leader and building relationships with influential developers who can influence CIO adoption.
Required Skills:
5+ years of experience in product marketing, sales, or go-to-market background
Proven experience in B2B marketing, with a focus on technology or enterprise software.
Excellent communication and interpersonal skills.
Strong understanding of the CIO landscape and its challenges.
Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
Ability to strategize and craft compelling messaging and positioning for technology products.
Preferred Skills:
Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!
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