The Sr. Director, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce platform solutions. Reporting directly to the SVP, Enterprise IT Strategy Lead, this individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner.
Responsibilities:
As the Sr. Director, CIO Product Marketing, you will be instrumental in shaping our GTM motion for the CIO audience. You'll translate the needs of CIOs across marketing, sales enablement, product, and field teams, ensuring that our messaging and initiatives resonate with this critical target market. By successfully executing these initiatives, you will help position Salesforce as a strategic partner for CIOs and drive significant business growth. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, planning and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity. Additional details on what this role will cover:GTM Strategy: Develop and implement a comprehensive GTM strategy for the CIO audience, aligning with overall company objectives.
Product Messaging: Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs.
Sales Enablement: Create effective sales enablement materials and training programs to equip our sales team with the knowledge and tools needed to engage with CIOs.
Content Creation: Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads.
Partner Alliances: Collaborate with strategic partners to expand reach and create joint marketing initiatives.
Developer Advocacy: Foster strong relationships with the developer community and encourage their advocacy for our products.
Analytics: Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making.
Required Skills:
9 years of experience in product marketing, sales, or go-to-market background
Proven experience in B2B marketing, with a focus on technology or enterprise software.
Strong understanding of the CIO landscape and its challenges.
Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
Ability to use data and analytics to drive decision-making as well as a proven track record of setting and delivering against measurable marketing metrics.
Ability to strategize and craft compelling messaging and positioning for technology products.
Preferred Skills:
Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
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