Overview
Collaborates with multidisciplinary team members and partners across the college to maximize user acquisition while creating engaging, impactful and efficient web content that is accessible for all users. The SEO Specialist has an editor???s eye, is comfortable working with data, and wants to help us ???win??? in a competitive marketplace.
SEARCH ENGINE OPTIMIZATION
Identifies opportunities to improve search engine performance using data platforms, including BrightEdge, Google Analytics, Google Search Console, Looker Studio, BigQuery and SiteImprove.
Meets with BrightEdge representatives bi-weekly to collaborate on SEO projects. Works with developers to implement technical SEO recommendations.CONTENT MARKETING
Works with campus partners to develop new web content and update existing web content.
Repurposes and cross-posts content from other sources, such as email marketing, news releases and brochures, to key websites.
About Harper College
Harper College is a comprehensive community college dedicated to providing excellent education at an affordable cost, promoting personal growth, enriching the local community and meeting the challenges of a global society. The specific purposes of the College are: To provide the first two years of baccalaureate education in the liberal and fine arts, the natural and social sciences and pre-professional curricula designed to prepare students to transfer to four-year colleges and universities; To provide educational opportunities that enable students to acquire the knowledge and skills necessary to enter a specific career; To provide continuing educational opportunities for professional job training, retraining and upgrading of skills and for personal enrichment and wellness; To provide developmental instruction for under-prepared students and educational opportunities for those who wish to improve their academic abilities and skills; To provide co-curricular opportunities that enhance the learning environment and develop the whole person. Essential to achieving these purposes are all of the College's resources, support programs and services.
Connections working at Harper College...The Medical Assistant works directly with Southwest Center providers to serve our patients with integrity and through a person-centered approach. Our Medical Assistants are highly organized self-starters who have strong interpersonal skills and are excellent problem solvers...
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