Job Description

We are seeking a seasoned professional to lead our public relations and communications efforts. As a key member of our marketing team, you will develop and execute a comprehensive marketing plan, integrating public relations, social media, and marketing communications to drive revenue for our hotel's Rooms Division, Food and Beverage outlets, and Spa.

Responsibilities:

• Develop and implement an annual PR strategy in alignment with our marketing plan, including media relations, paid digital marketing, restaurant and bar marketing, and segment strategies.
• Create innovative publicity programs to increase awareness and positive perception of our hotel, its restaurants, bars, spa, and personnel.
• Maximize media coverage through targeted editorial pitch plans, maintaining professional relationships with key media contacts.
• Take a lead role in crisis communications, providing strategic counsel to senior management.
• Manage website content, updates, and optimization to generate revenue and align with our brand positioning.
• Oversee social media and digital efforts, ensuring consistent brand messaging and engagement.
• Ensure compliance with the brand standards for marketing communications.
• Proofread all marketing materials to ensure high-quality content and presentation.
• Perform other tasks as assigned by the Director of Marketing.

Preferred Qualifications and Skills:

• 5-7 years of experience in public relations or a related field.
• University degree in journalism, communications, or equivalent experience.
• Strong interpersonal skills and proven relationships with media, community, and business contacts.
• Excellent communication skills (verbal and written), creative mindset, and ability to prioritize tasks.
• Proficiency in social media networks and related monitoring tools.
• Ability to create newsworthy events, develop story ideas, and follow through on pitch leads.
• Must be a US Citizen
• Restaurant/Bar Marketing PR experience
• Paid Media (campaigns, search, social media, etc) experience
• Social Media Strategy
• Hotel or Food & Beverage experience is required
• Crisis media training is a plus
• Leadership experience as a Director or Senior Manager of PR with direct reports

As a strategic communications advisor to management, you will play a key role in reputation management, issue management, crisis communications, community relations, CSR initiatives, internal communications, and other activities specific to our hotel and VIP guests.

Salary: 115,000 USD + 10% annual incentive bonus plan

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